Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis-Reference-Cited by-同舟云学术

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Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis

Published:1995-06-01 Issue:3 Volume:23 Page:182-194
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Baalbaki I. B.,Malhotra N. K.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070395233003

Cited by 78 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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