1. Marketing News (1985), “AMA board approves new marketing definition”, Marketing News, 1 March, p. 1.
2. Ames, B.C. (1970), “Trappings vs. substance in industrial marketing”, Harvard Business Review, No. 48, July‐August, pp. 93‐102.
3. Andrus, D.M. and Norvell, W. (1990), “Marketing differences between large and small firms: a test of the industrial/consumer dichotomy hypothesis”, Akron Business and Economic Review, Vol. 21 No. 3, pp. 81‐90.
4. Marketing orientation and company performance: Industrial vs. consumer goods companies
5. Marketing as Exchange