Theatrics of SEAM

Author:

Boje David,Rosile Grace Ann

Abstract

The purpose of this article is to explore the similarities and differences in the socio‐economic approach to management (SEAM) method and postmodern approaches to theatre. Neither metaphorical nor managerialist, SEAM's perspective allows that the organization is theatre. Introduces the terms “metascript” and “metatheatre” to describe how SEAM's approach accomodates the multiple perspectives and simultaneous multiple stages populated by the “spect‐actors” (Boal, A., Theatre of the Oppressed, translated by Charles A. and Maria‐Odillia Leal McBride, Theatre Communications Group, New York, NY, 1979, originally published in Spanish as Teatro de Oprimido, Ediciones de la Flor, Buenos Aires, 1974) of the Tamara‐esque postmodern organization theatre.

Publisher

Emerald

Subject

Management of Technology and Innovation,Organizational Behavior and Human Resource Management,Strategy and Management,General Decision Sciences

Reference49 articles.

1. Alvesson, M. and Willmott, H. (1996), Making Sense of Management: A Critical Introduction, Sage, London.

2. Aristotle (350 BCE), English translation (1954): Aristotle, Rhetoric and Poetics, Introduction by Friedrich Solmsen, Rhetoric translated by W. Rhys Roberts, Poetics translated by Ingram Bywater, The Modern Library (Random House), New York, NY.

3. Barry, D. and Elmes, M. (1997), “Strategy retold: toward a narrative view of strategic discourse”, Academy of Management Review, Vol. 22 No. 2, pp. 429–52.

4. Boal, A. (1979), Theatre of the Oppressed (translated by Charles A. and Maria‐Odillia Leal McBride), Theatre Communications Group, New York, NY (originally published in Spanish as Teatro de Oprimido, Ediciones de la Flor, Buenos Aires, 1974).

5. Boje, D.M. (1995), “Stories of the storytelling organization: a postmodern analysis of Disney as ‘Tamara‐land’”, Academy of Management Journal, Vol. 38 No. 4, pp. 997–1035.

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