Drivers, barriers and performance outcomes of sustainable packaging: a systematic literature review

Abstract

PurposeThis paper presents a comprehensive overview of the cross-disciplinary literature on the drivers, barriers and performance outcomes of sustainable packaging to understand the current state of research in this field and identify research opportunities.Design/methodology/approachA systematic review is conducted within no time limit. The Methodi Ordinatio methodology was applied that resulted in retaining 48 relevant and high impact articles published in 26 academic journals with various scopes.FindingsSeven key drivers are identified and defined: the integrative and collaborative supply chain, environmental capabilities and resources, market-based instruments, cost reduction, consumer pressure, competitive advantage, and regulatory pressure. Three main barriers are identified and defined: cost/benefit ambiguity, additional costs and complex trade-offs between packaging requirements. The review shows that the drivers and barriers to packaging sustainability are contingent on the firm size. Sustainable packaging positively affects the environmental, social and economic performance; however, its operational performance requires a proactive and integrated supply chain. The results highlight the importance of integrated packaging decisions at three different levels to improve packaging sustainability: vertical and horizontal integration, upstream and downstream integration, and product-packaging integration. The authors developed research propositions and provided insightful directions for future research.Originality/valueMost studies focus on specific drivers, barriers and outcomes of sustainable packaging, while this paper brings them together to build a comprehensive framework. The latter provides a deeper understanding of the factors that incentivize or deter firms from pursuing sustainable packaging and its performance outcomes.