Guest editorial: The sport x service experience: an opportunity for sport service management research
Author:
Publisher
Emerald
Reference12 articles.
1. Remapping the brandscape. A review and future direction for sport brand research;Journal of Sport Management,2022
2. Introducing a sport experience design (SX) framework for sport consumer behaviour research;Sport Management Review,2017
3. The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport;Sport Management Review,2001
4. IEG (2018), “What sponsors want: where dollars will go in 2018”, available at: http://www.sponsorship.com/IEG/files/f3/f3cfac41-2983-49be-8df6-3546345e27de.pdf (accessed 25 July 2023).
5. Sport brands: brand relationships and consumer behavior;Sport Marketing Quarterly,2020
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