Sentiment annotations for reviews: an information quality perspective

Abstract

Purpose The purpose of this paper is to propose sentiment annotation at sentence level to reduce information overloading while reading product/service reviews in the internet. Design/methodology/approach The keyword-based sentiment analysis is applied for highlighting review sentences. An experiment is conducted for demonstrating its effectiveness. Findings A prototype is built for highlighting tourism review sentences in Chinese with positive or negative sentiment polarity. An experiment results indicates that sentiment annotation can increase information quality and user’s intention to read tourism reviews. Research limitations/implications This study has made two major contributions: proposing the approach of adding sentiment annotation at sentence level of review texts for assisting decision-making; validating the relationships among the information quality constructs. However, in this study, sentiment analysis was conducted on a limited corpus; future research may try a larger corpus. Besides, the annotation system was built on the tourism data. Future studies might try to apply to other areas. Practical implications If the proposed annotation systems become popular, both tourists and attraction providers would obtain benefits. In this era of smart tourism, tourists could browse through the huge amount of internet information more quickly. Attraction providers could understand what are the strengths and weaknesses of their facilities more easily. The application of this sentiment analysis is possible for other languages, especially for non-spaced languages. Originality/value Facing large amounts of data, past researchers were engaged in automatically constructing a compact yet meaningful abstraction of the texts. However, users have different positions and purposes. This study proposes an alternative approach to add sentiment annotation at sentence level for assisting users.