Author:
Tamer Cavusgil S.,Mitri Michel,Cuneyt Evirgen T.
Abstract
In the face of the failure of command economic systems and the
introduction of free‐market principles in Central and Eastern Europe,
there will be an increasing need to provide timely and relevant
information to business people who may be interested in marketing their
products or services to these countries. One practical way to present
this information in software form is through the use of knowledge bases
and expert systems. Knowledge bases contain information which can be
obtained through specific queries or via keyword searches. Expert
systems act as decision‐support tools, providing consultation and advice
in much the same manner that a human expert would use. Describes an
expert system designed to aid the international manager in decision
making, particularly with respect to target market evaluation and
selection. It includes specific information on several Eastern European
nations, as well as many more traditionally capitalistic countries.
Descriptions of the technical structure and theoretical foundations of
this expert system are presented, as well as its uses and implications
for future development.
Subject
Business, Management and Accounting (miscellaneous),Business and International Management
Cited by
9 articles.
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