On the search for new products-Reference-Cited by-同舟云学术

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On the search for new products

Published:1976-05 Issue:5 Volume:10 Page:203-217
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Hentschel Uwe

Publisher

Emerald

Subject

Marketing

Reference18 articles.

1. Models and Managers: The Concept of a Decision Calculus

2. Marketing Simulations: Review and Prospects

3. Some views on mathematical models and measurement theory.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Idea generation techniques in an industrial market;Journal of Marketing Practice: Applied Marketing Science;1997-06

2. Organisation and Structure for Innovation;Management Research News;1982-06-01

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