Idea generation techniques in an industrial market-Reference-Cited by-同舟云学术

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Idea generation techniques in an industrial market

Published:1997-06 Issue:2 Volume:3 Page:107-118
ISSN:1355-2538
Container-title:Journal of Marketing Practice: Applied Marketing Science
language:en
Short-container-title:J of Mrkting Prac: App Mrkt Sc

Author:

Coates Nigel F.,Cook Iain,Robinson Harry

Publisher

Emerald

Reference13 articles.

1. Making industrial new product development market led

2. Couger, J.D., et al. (1991, “Using a bottom‐up approach to creativity improvement in IS development”,Journal of Systems Management, Vol. 42, pp. 23‐7.

3. Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas

4. On the search for new products

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