Abstract
Prior findings on consumer and organisational innovativeness are
extended to the international setting to identify determinants of
national innovativeness. The stepwise regression analysis finds that
national innovativeness can be explained by four variables: GNP per
capita, literacy rate, the ratio of manufacturing and service sectors to
total GNP, and number of scientists and engineers per population. Based
on this finding, international markets are segmented in terms of
national innovativeness.
Subject
Marketing,Business and International Management
Cited by
35 articles.
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