Value‐in‐use Pricing-Reference-Cited by-同舟云学术

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Value‐in‐use Pricing

Published:1982-05 Issue:5 Volume:16 Page:35-46
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:European Journal of Marketing

Author:

Christopher Martin

Publisher

Emerald

Subject

Marketing

Reference6 articles.

Cited by 23 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Effect of Trust in Suppliers on Loyalty is Influenced by Perceived Value in the Business-To-Business (B2B) Healthcare Industry;Proceedings of the 1st Brawijaya International Conference on Business and Law (BICoBL 2022);2023

2. FORMATION OF A VALUE PROPOSITION FOR CLIENTS: THEORETICAL APPROACHES AND UNDERSTANDING OF REPRESENTATIVES OF RUSSIAN COMPANIES;Strategic decisions and risk management;2022-08-29

3. Conceptualizing customer value in data-driven services and smart PSS;Computers in Industry;2022-05

4. Co-Creation – mit Integration bessere Verbandsangebote schaffen;Verbandsmanagement;2022

5. Pricing co-created value: an integrative framework and research agenda;AMS Review;2019-07-01

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