Principles for brand naming in Chinese: the case of drinks-Reference-Cited by-同舟云学术

Principles for brand naming in Chinese: the case of drinks

Published:2001-09 Issue:5 Volume:19 Page:309-318
ISSN:0263-4503
Container-title:Marketing Intelligence & Planning
language:en
Short-container-title:Mrkting Intelligence & Plan

Author:

Chan Allan K.K.,Huang Yue‐Yuan

Publisher

Emerald

Subject

Marketing

Reference16 articles.

1. Bergh, B.V., Adler, K. and Oliver, L. (1987), “Linguistic distinction among top brand names”,Journal of Advertising Research, August/September, pp. 39‐44.

2. Chan, A.K.K. (1990), “Localization in international branding – a preliminary investigation of Chinese names of foreign brands in Hong Kong”,International Journal of Advertising, Vol. 9, pp. 81‐91.

3. Brand naming in China: a linguistic approach

4. Chen, M.Y. (1979), “Metrical structure: evidence from Chinese poetry”,Linguistic Inquiry, Vol. 10.

5. A Name to Compare With A Discussion of the Naming of New Brands

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