Author:
Bramming Pia,Gorm Hansen Birgitte,Bojesen Anders,Gylling Olesen Kristian
Abstract
PurposeThe purpose of this paper is to explore a visual method, snaplog (snapshots and logbooks) from a performativity theory approach.Design/methodology/approachThe paper uses empirical examples from a three‐year qualitative research project where snaplogs are used as an experimental method. The paper presents a reading of performativity theory and discusses the performativity of using visual methods in the research process.FindingsThe paper concludes that visual methods have a special ability to activate the field in a way that avoids preconceived ideas, and creates possibilities to observe the researched phenomenon and how it practices, resists and revoices the questions asked by the researchers.Research limitations/implicationsThe paper explores and discusses the authors’ experiences and reflections on the positioning and scope of using snaplogs as a visual method. It does not report a systematic evaluation of its implications.Practical implicationsSnaplogs offer the researcher the possibility to activate and cooperate with the researched phenomenon.Originality/valueThe potential value of the paper is that it offers inspiration to organization researchers looking for innovative/performative research methods.
Subject
General Business, Management and Accounting,Organizational Behavior and Human Resource Management
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