A note on the effect of brand image on sales
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference17 articles.
1. Possessions and the Extended Self
2. Commercial Use of UPC Scanner Data: Industry and Academic Perspectives
3. Image congruence effects on product evaluations: The role of self-monitoring and public/private consumption
4. Consumption situations and the effects of brand image on consumers' brand evaluations
5. Using promotional messages to manage the effects of brand and self‐image on brand evaluations
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