EFTPoS: Impact on Channel Relationships

Abstract

Considers marketing information and channel relationship issues raised by the commercialization of EFTPoS systems. Discusses the role and experience of the retailer, banker and consumer, and their evolving relationship in the context of electronic payment systems. Drawing on previous analysis of information flow within channels, where a dyadic relationship has been described, considers the triadic relationship created through the use of electronic payment systems at the point of sale, and the impact that consequent access to information will have on the relationship between bankers and retailers.