1. Dace, R. (1989), “Japanese New Product Development”, Quarterly Review of Marketing, Vol. 14 No. 2, pp. 4‐13.
2. Competitive Marketing Strategies: A Survey of Japanese Manufacturing Firms' Competitive Performance in the British Market
3. Emmott, B. (1993), “Are Japanese Multinationals on the Run?”, The Economist Intelligence Unit′s Journal of Multinational Management, Summer.
4. Federation of Bankers′ Associations of Japan (1993), “Bank Costs in Japan”, The World of Banking, March‐April.
5. Fujimori, M. (1983), “Japanese Management Philosophies, Formation and Changes”, Keio Business Review, No. 20.