Selecting the right location for sports facilities using analytical hierarchy process

Abstract

Purpose This study aims to adapt analytical hierarchy process (AHP) for choosing the optimal location for sport facilities. The location of a sports facility contributes significantly to its potential success or failure. Therefore, factors affecting such location-related decisions must be carefully studied and prioritized in a systematic fashion. Design/methodology/approach This study develops a seven-step framework which may be used to decide on a location from among several alternatives. Through an extensive literature review, this study first determines the factors affecting sports facility location selection and then applies AHP steps by asking several sports facility owners and managers to assess importance of the criteria. Findings This study determined the sport facility location selection factors as “ease of access,” “facility features,” “financial issues,” “neighborhood” and “market,” and further divided each factor into its subfactors. To illustrate the framework of using AHP as a tool to select the right location for sport facilities, we chose three candidate locations and scored them according to the calculated weight scores of the criteria, identifying the strengths and weaknesses of each location. Practical implications This study provides several managerial implications that may guide sport facility investors in choosing the right location. Social implications This study presents a method to evaluate different factors for different actors of sport industry in a systematic way. Private investors can use the method for securing sufficient number of potential customers in a well-selected location. Government institutions and public policymakers can use the method, possibly with different sets of factors, to decide on the location of public sports facilities to maximize the number of visitors or to reach disadvantaged or underserved populations. Originality/value This framework of AHP method can help private and public investors and policymakers evaluate and make the optimal decision for choosing sports facility locations. This study contributes both to sport management theory and practice as well as to operation management literature. This study also refined the scattered factors in the literature of selecting a sport facility site in a more understandable and adaptable way.