Secrets of Customer Relationship Management: It’s All about How You Make Them Feel20021James G. Barnes. Secrets of Customer Relationship Management: It’s All about How You Make Them Feel. New York, NY: McGraw‐Hill 2001.-Reference-Cited by-同舟云学术

Secrets of Customer Relationship Management: It’s All about How You Make Them Feel20021James G. Barnes. Secrets of Customer Relationship Management: It’s All about How You Make Them Feel. New York, NY: McGraw‐Hill 2001.

Published:2002-12 Issue:7 Volume:16 Page:700-703
ISSN:0887-6045
Container-title:Journal of Services Marketing
language:en
Short-container-title:Journal of Services Marketing

Author:

Fournier Susan

Publisher

Emerald

Subject

Marketing

Reference10 articles.

1. Blattberg, R.C. and Deighton, J. (1996), “Manage marketing by the customer equity test”, Harvard Business Review, July‐August, p. XX.

2. Customer relationships with service personnel: do we measure closeness, quality or strength?

3. The Assessment of Marital Quality: A Reevaluation

4. Consumers and Their Brands: Developing Relationship Theory in Consumer Research

5. Quantitative Research on Marital Quality in the 1980s: A Critical Review

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3. A multidimensional typology of customer relationships: from faltering to affective;International Journal of Bank Marketing;2011-07-26

4. How determinant attributes of service quality influence customer‐perceived value;International Journal of Contemporary Hospitality Management;2010-06

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