Author:
O'Reilly Norm,Rahinel Ryan
Abstract
Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.
Subject
Marketing,Finance,Business and International Management
Cited by
7 articles.
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