Online technologies and sports: A new era for sponsorship

Author:

Koronios KonstantinosORCID,Dimitropoulos Panagiotis,Travlos Antonios,Douvis Ioannis,Ratten Vanessa

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Information Systems and Management,Strategy and Management,Computer Science Applications

Reference66 articles.

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2. Segmenting soccer spectators by attachment levels: A psychographic profile based on team self-expression and involvement;Alexandris;European Sport Management Quarterly,2012

3. The role of signaling identity in the adoption of personal technologies;Arbore;Journal of the Association for Information Systems,2014

4. For every “game over” there is a “play again”: Analysis of user preferences regarding 7th-and 8th-generation video games consoles;Arruda Filho;The Journal of High Technology Management Research,2018

5. Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study;Bauer;Journal of Electronic Commerce Research,2005

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