Abstract
PurposeSupporting distant teams is a frequent phenomenon. Through the lens of the social identity theory, this research aims to examine differences between local and distant fans regarding drivers of team identification.Design/methodology/approachA multigroup structural equation model was employed. The data were collected through an online survey with 1,285 sports fans.FindingsTeam distinctiveness constitutes an important aspect fueling identification for all fans, whereas congruence between own and team personality is important for local and displaced fans only. Team prestige does not impact identification for either group.Practical implicationsTo build up a base of highly identified supporters, clubs should emphasize those aspects of team brands that fans consider distinctive. When targeting local fans, clubs should also focus on communicating the brand's unique personality aspects.Originality/valueThis is the first study that assesses the potential differences behind fans' social identification with local and distant teams.
Subject
Marketing,Finance,Business and International Management
Reference83 articles.
1. Dimensions of brand personality;Journal of Marketing Research,1997
2. Social identification, self categorization and social influence;European Review of Social Psychology,1990
3. Abrams, D. and Hogg, M.A. (2010), “Social identity and self-categorization”, in The SAGE Handbook of Prejudice, Stereotyping and Discrimination, s.l.: SAGE Publishing, pp. 179-193.
4. Cheering for Spanish clubs: team identification and fandom of foreign soccer clubs (The case of Arab fans);International Journal of Sport Psychology,2015
5. Globalization of the sports economy;Rivisita Di Diritto Et Economia Dello Sport,2008
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献