Effects of AI ChatGPT on travelers’ travel decision-making

Abstract

Purpose This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making. Design/methodology/approach Four studies were conducted to test three hypotheses. Four groups of respondents totaling 593 (Study 1), 337 (Study 2), 374 (Study 3) and 385 (Study 4) survey participants were used for data analyses. Findings Overall, the findings confirmed the impacts of technology usage experience and ChatGPT’s mistakes and provided additional information on travelers’ intentions to use ChatGPT. The four hypotheses were supported. Originality/value The findings can help researchers and industry to understand travelers’ intentions to use ChatGPT and their responses to its functions.