Affiliation:
1. Süleyman Demirel University, Turkey
Abstract
This study explains the pros and cons of using ChatGPT in the tourism industry. Data obtained from interviews with professionals and consumers in the tourism industry have revealed that ChatGPT should not be evaluated solely from one aspect. Although using ChatGPT in the tourism industry offers significant advantages such as personalized holiday and travel recommendations, instant language translation, and the ability to provide 24/7 customer support, significantly enhancing the user experience, providing cultural information, increasing customer satisfaction by assisting in travel planning, etc., it also leads to potential disadvantages such as real-time and limitations in current data, inaccuracies in some cases and lack of a human touch to ensure the processing of sensitive information, ethical and security concerns, etc. As a result, the findings were compared and discussed with the results of the studies in the literature.