Tourism and on-site humour: a perspective article

Abstract

Purpose This paper aims to outline major theoretical concepts relating to the tourism-humour relationship and provide commentary on opportunities for further research in this area. Design/methodology/approach Papers for this perspective research were sourced by conducting a systematic review which critically appraised relevant research on this topic to provide evidence on humour and its current use in tourism settings. Findings Humour has received attention from many academic tribes and disciplines; however, investigations in the context of tourism are only in its early stages. Research limitations/implications The paper is based on a select number of peer-reviewed literature studies on the topic of tourism and humour. Practical implications The paper outlines some of the challenges that tourism operators face regarding authenticity, i.e. when the delivery of scripted humour is performed in such a way that it is considered spontaneous and meaningful. Originality/value The paper provides a brief overview of how humour is currently used in tourism settings and recommends future research opportunities to guide further studies into this topic.