Abstract
PurposeDuring emergencies and times of widespread social fear, such as wars and epidemics, society witnesses many instances of consumer misbehaviour (e.g. panic buying). Therefore, this study aims to understand what drives consumers to enact socially irresponsible while shopping during emergencies.Design/methodology/approachThis study employs a quantitative approach with 400 responses from consumers who shopped during the pandemic.FindingsResults show a positive relationship between consumers' awareness of the negative social consequences of shopping misbehaviour and their ascription of responsibility, which is positively moderated by death-by-emergency-related anxiety. Ascription of responsibility, in turn, has a positive impact on socially responsible behaviour.Originality/valueThis research is the first to examine new applications of norm activation theory in retailing. Furthermore, this research is the first to extend the theory by examining psychological factors that may regulate socially irresponsible behaviour. The research demonstrates the significant role of anxiety and attachment in facilitating the impact of awareness of negative consequences and aspirations of responsibility in the retailing during emergencies.
Subject
Business and International Management,Marketing
Reference63 articles.
1. Shoppers' attachment with retail stores: antecedents and impact on patronage intentions;Journal of Retailing and Consumer Services,2019
2. Assessing construct validity in organisational research;Administrative Science Quarterly,1991
3. Bobek, D.D., Hageman, A.M. and Kelliher, C.F. (2011), “The social norms of tax compliance: scale development, social desirability, and presentation effects”, in Arnold, V., Bobek, D., Clinton, B.D., Lillis, A., Roberts, R., Wolfe, C. and Wright, S. (Eds), Advances in Accounting Behavioral Research, Emerald Group Publishing Limited, Bingley, Vol. 14, pp. 37-66.
4. On knowing what you are not supposed to know and feeling what you are not supposed to feel;The Canadian Journal of Psychiatry,1979
5. Customers who misbehave: identifying restaurant guests. acting out via asymmetric case models;Journal of Retailing and Consumer Services,2022
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献