Revitalising Service Innovations
Author:
Brown Stephen W.,Haynes Ray M.,Saunders Donald L.
Abstract
Service innovations require a revitalising process to be viable
over time. Both provider and customer satisfaction must be associated
with these innovations to assure their continuing success. A framework
and a model for service revitalisation are developed and then
illustrated through examining the past and potential future of one of
the world′s more prominent service innovations, the automated teller.
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Cited by
2 articles.
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