What is this thing called service?
Author:
Publisher
Emerald
Subject
Marketing
Reference46 articles.
1. River Magic: Extraordinary Experience and the Extended Service Encounter
2. Arnould, E.J., Price, L.L. and Tierney, P. (1996), “The wilderness servicescape”,Proceedings of the 4th International Research Seminar on Service Management, IAE, Aix‐en‐Provence, pp. 599‐619.
3. An empirical assessment of the SERVQUAL scale
4. Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses
5. Servicescapes: The Impact of Physical Surroundings on Customers and Employees
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