The challenge of relationships in services ‐ a New Zealand study
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Reference27 articles.
1. A Return to Managing Customer Relationships
2. Reflections on Relationship Marketing in Consumer Markets
3. Bank Marketing – Myth or Reality?
4. Close to the customer: But is it really a relationship?
5. Barnes, J. and Howlett, D. (1997, “Predictors of equity in relationships between financial services providers and retail customers”,International Journal of Marketing(in press).
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