From metaphor to militarized response: the social implications of “we are at war with COVID-19” – crisis, disasters, and pandemics yet to come

Abstract

PurposeThe purpose of this paper is to analyze the framing of the emergency response to the novel coronavirus (coronavirus disease 2019 [COVID-19]; severe acute respiratory syndrome-like coronavirus [SARS-CoV-2]) in 2020 with wartime combat language. Metaphors have been used throughout American politics and society to frame perceived social problems, to both mobilize support and demobilize opposition. By simplifying and dichotomizing social problems, latent negative consequences frequently emerge, which tend to have a disproportionate impact on minority communities.Design/methodology/approachThis paper used a case study and applied text from presidential press conferences and policy speeches from multiple sources on the War on Poverty, the War on Drugs and the War on COVID-19. The work identified common themes, actions and policies that can lead to other stakeholders adapting the “war” rhetoric.FindingsAn apparent cycle emerged – from disdain to metaphorical “war,” to policy, to law, to consequences and back to disdain – that fueled the American political system and, by extension, systematic oppression. The COVID-19 pandemic appears to be another crucible for this cycle to repeat itself. The series of examples illustrate how public leaders use the “war metaphor” as an all-out victory approach to galvanize policy responses to social issues, crises and natural disasters. By local, national and international stakeholders.Research limitations/implicationsLimitations of this study are the limited use of the metaphor and the time of completing this manuscript. The paper only views the presidential use and interpretation of the war metaphor. The COVID-19 pandemic disaster is persisting and the race for a vaccine is underway. While the authors present the immediate policy impacts, it is too early to understand the long-term policy impacts typically measured over decades.Practical implicationsThis paper contributes to the literature by employing three case studies: the War on Poverty, the War on Drugs and the War on COVID-19 pandemic to draw comparisons between wartime rhetoric, social policies and the sociopolitical implications of those policies, as well as how these policies have the potential to disproportionately affect socially vulnerable populations.Originality/valueThis paper builds on research regarding the use of metaphor, this analysis bridges a knowledge gap by employing the COVID-19 case to the historical use of the war metaphor.