Social Marketing in Health Emergencies: Content analysis of Campaigns from Public Sector and Nonprofit Organizations

Author:

Fernandez-Haddad Marilu1,Lopez Victoria Landavazo1

Affiliation:

1. Marketing Department, Universidad de las Americas Puebla, Cholula, Mexico

Publisher

Informa UK Limited

Reference70 articles.

1. Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach

2. The Human Coronavirus Disease COVID-19: Its Origin, Characteristics, and Insights into Potential Drugs and Its Mechanisms

3. A brief review of socio-economic and environmental impact of Covid-19

4. Belch G. E. (2021). Advertising and promotion. [Electronic resource]: An integrated marketing communications perspective. McGraw Hill Education. https://search-ebscohost-com.udlap.idm.oclc.org/login.aspx?direct=true&db=cat00047a&AN=udlap.000392057&lang=es&site=eds-live

5. Covid 19: Social, Financial and Economic Implications

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