Subject
Strategy and Management,Management Information Systems
Cited by
24 articles.
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1. Dimension 2: Customer-centric Transformation;Kundenorientierung;2021
2. A Study of Green Marketing Practices in Indian Companies;Marketing and Consumer Behavior;2015
3. The Core Concept of Marketing Management;Springer Texts in Business and Economics;2015
4. Product Orientation: the no Fear Strategy;Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference;2014-12-08
5. A Study of Green Marketing Practices in Indian Companies;International Journal of Applied Management Sciences and Engineering;2014-07