Success in electronic commerce implementation

Author:

Chong Sandy

Abstract

PurposeThe purpose of this paper is to develop a model of electronic commerce (EC) implementation success for small to medium‐sized enterprises (SMEs), and to present outcomes of a comparative study between two countries to reflect the differences in the adoption strategies and explore reasons behind such variations.Design/methodology/approachPreliminary studies were conducted in both Australia and Singapore prior to a cross‐country survey, which collected the perceptions of small businesses about their experience with internet‐based EC. Multiple regression analysis was conducted to identify the influencing factors that affect success in the implementation of internet‐based EC.FindingsBy regressing overall satisfaction on the 19 influencing factors of EC success, the paper found that five factors: observability; communication channel; customer pressure; supplier pressure; and perceived governmental support, make significant contribution to the adoption of internet‐based EC in Australia; and only three factors: firm size; perceived readiness; and observability, have significant impact in Singapore.Research limitations/implicationsThe exploratory nature of the research means confirmatory or causally directional hypotheses could be generated in the future. It would also be insightful to conduct longitudinal studies to confirm the direction, to help clarify causality and test for feedback effects of adoption decisions. There was also no attempt made to control for industry type, which could tested more intensively in a chosen industry. Generalisability to other geographical context could be achieved if the research model can be tested over several other countries.Practical implicationsThe study has found that the proposed model can be used in investigating drivers of EC implementation in SMEs, and the empirical data has adequately supported the model. The findings show that the organisational and innovation characteristics are necessary, but to provide a more comprehensive picture in explaining the implementation behaviour of SMEs, one needs to consider other factors and contexts especially when testing the model in different countries. Communication methods employed, government support, external pressure from customers and suppliers have been found to be very important for Australian SMEs in this decision.Originality/valueA major contribution of this study is that it provides an understanding of what the organisational, technological, communication, and external environmental drivers of EC implementation are. The findings of this study could also help companies embarking upon cross border activities by illustrating the differences in EC adoption between the two Asia‐Pacific nations. The study also provides a close examination of the inhibiting and facilitating factors which can affect EC adoption success. By knowing the relative importance of these factors, SMEs may be spared from expending their limited resources and energy on less important factors which have limited contribution to EC implementation success.

Publisher

Emerald

Subject

Information Systems,Management of Technology and Innovation,General Decision Sciences

Reference51 articles.

1. Australian Government Information Management Office (2005), “E‐Government: Australia's approach”, keynote address by Special Minister of State Senator The Hon. Eric Abetz, Commonwealth of Australia at the Nikkei 5th Strategic Conference on e‐Government, Tokyo, 28‐29 July.

2. Bailey, J.E. and Pearson, S.W. (1983), “Development of a tool for measuring and analysing computer user satisfaction”, Management Science, Vol. 29 No. 5, pp. 530‐45.

3. Baur, C. and Glasson, B. (1999), “A classification framework for electronic commerce research”, Proceedings of the BITWorld'99 Conference, Business Information Technology: The Global Imperative, Cape Town, 30 June‐2 July.

4. Benbasat, I., Bergeron, M. and Dexter, A. (1993), “Development and adoption of electronic data interchange systems: a case study of the liquor distribution branch of British Columbia”, Proceedings of Administrative Science Association of Canada 21st Annual Conference, Lake Louise, Alberta, Canada, May, pp. 153‐63.

5. Bohrnstedt, G. (1992), “Validity”, in Borgatta, E. and Borgatta, B. (Eds), Encyclopaedia of Sociology, Macmillan, New York, NY, pp. 2217‐22.

Cited by 44 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3