Developing a market orientation in the Health Service: a survey of acute NHS Trusts in Scotland-Reference-Cited by-同舟云学术

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Developing a market orientation in the Health Service: a survey of acute NHS Trusts in Scotland

Published:1996-08 Issue:4 Volume:10 Page:24-35
ISSN:0268-9235
Container-title:Journal of Management in Medicine
language:en
Short-container-title:Jnl of Management in Medicine

Author:

Laing Angus W.,Galbraith Archie

Publisher

Emerald

Subject

General Medicine

Reference6 articles.

1. 4.Groves, T. “Marketing in the NHS”, British Medical Journal, Vol. 303, 1991, p. 604.

2. Strategic marketing in the NHS: Kwik‐health NHS Trust

3. 6.Ames, B. “Trappings versus substance in industrial marketing”, Harvard Business Review, Vol. 48, July/August 1970, pp. 93‐102.

4. The Marketing Concept: Putting the Theory into Practice

5. Defining Marketing: A Market‐Oriented Approach

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1. Reducing hospital associated infection: a role for social marketing;International Journal of Health Care Quality Assurance;2013-02

2. Has Labour decentralised the NHS? Terminological obfuscation and analytical confusion;Policy Studies;2009-09

3. El marketing como herramienta para incrementar la eficacia de los planes de salud pública. Informe SESPAS 2008;Gaceta Sanitaria;2008-04

4. Fringe benefits? The impact of the Multidisciplinary Public Health Forum in the UK outside of England;Public Health;2007-06

5. The market orientation concept in the private nonprofit organisation domain;International Journal of Nonprofit and Voluntary Sector Marketing;2002-02

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