1. Bissett, L. (2007), “Marketing methods to improve hand hygiene compliance”, Nursing Times, Vol. 103 No. 20, pp. 28‐9.
2. Bryar, R. (1999), “An examination of case study research”, Nurse Researcher, Vol. 7 No. 2, pp. 61‐78.
3. Social marketing: a critical appraisal
4. A method of analysing interview transcripts in qualitative research
5. Byers, J. (2001), “Marketing: a nursing leadership imperative”, Nursing Economics, Vol. 19 No. 3, pp. 94‐9.