Forced or voluntary reluctance or voluntary preference to work? Women in hotel industry: evidence from Sri Lanka

Abstract

Purpose This paper aims to understand why women in Sri Lanka are reluctant to work in the hotel industry. Design/methodology/approach This study used a qualitative approach to gather in-depth information from existing women employees and prospective women employees and thematic analysis used as an analytical strategy. Findings This research identified a particular woman's career choice in the hotel industry is the outcome of a series of complex challenges and opinions. Second, these challenges include individual, societal and organisational factors and revealed how those factors affect women's career choice either reluctant voluntarily or by force or by their preference. Finally, parental influence is also a challenge that has supportive (prefer to work) or hindering (reluctant to work) effects on their children's career. Research limitations/implications As the sample size is small, extensive research is warranted. Practical implications This research suggested two practical implications: should create a women-friendly environment at the hotel industry and educate women that they have many opportunities to explore their careers in the hotel industry. Originality/value This study has provided new research avenues and this would be the first known qualitative review directly focused on existing and potential women employees in the hotel industry.