Author:
Belich Thom J.,Dubinsky Alan J.
Abstract
An increasing number of small firms are moving into export operations. This paper reports the results of a study that examined the influence of market distance on managers’ choosing between use of in‐house expertise (integration) or external sources to obtain foreign market information. Market distance is defined as the sum of factors that affect the flow of information from and to the foreign market. Findings indicate that increased market distance leads to greater reliance on external sources (less integration) for market information.
Subject
Marketing,Business and International Management
Reference67 articles.
1. Anderson, E. (1985), “The salesperson as outside agent or employee: a transaction cost analysis”, Marketing Science, Vol. 4, Summer, pp. 234‐54.
2. Anderson, E. and Coughlan, A.T. (1987), “International market entry and expansion via independent or integrated channels of distribution”, Journal of Marketing, Vol. 51, Spring, pp. 71‐82.
3. Anderson, E. and Schmittlein, D. (1984), “Integration of the salesforce: an empirical investigation”, Rand Journal of Economics, Vol. 15, Autumn, pp. 385‐95.
4. Andersen, O. (1993), “On the internationalization process of firms: a critical analysis”, Journal of International Business Studies, Vol. 24 No. 2, pp. 209‐32.
5. Arrow, K. (1969), “The organization of economic activity: issues pertinent to the choice of market versus nonmarket allocation”, in The Analysis and Evaluation of Public Expenditure: The PPB System, US Joint Economic Committee, 91st Congress, 1st Session, US Government Printing Office, Washington, DC, pp. 59‐73.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献