International Market Entry and Expansion via Independent or Integrated Channels of Distribution
Author:
Affiliation:
1. Assistant Professor of Marketing, The Wharton School, University of Pennsylvania.
2. Assistant Professor of Marketing, J. L. Kellogg Graduate School of Management, Northwestern University.
Abstract
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224298705100106
Reference38 articles.
1. Channel Control in International Markets
2. The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
3. A Synthesis of Foreign Direct Investment Theories and Theories of the Multinational Firm
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