Manage your offering or manage your relationship?
Author:
Publisher
Emerald
Subject
Marketing,Business and International Management
Reference31 articles.
1. Evolution of the Marketing Organization: New Forms for Turbulent Environments
2. Determinants of Continuity in Conventional Industrial Channel Dyads
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4. Effects of Influential Strategies on Closeness, Relationship Quality, and Cooperation: Franchisees’ Perspectives in Food-Service Industry;Asia Pacific Journal of Tourism Research;2015-05-06
5. Exploring the athlete’s sports learning effect based on leader-member exchange theory — college class A team of Taiwan as example;Acta Oeconomica;2014-11-01
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