The Use of Digital Media for Marketing, CSR Communication and Stakeholder Engagement
Author:
Publisher
Emerald Publishing Limited
Reference92 articles.
1. Social media: Influencing customer satisfaction in B2B sales;Industrial Marketing Management,2016
2. Five myths about digital transformation;MIT Sloan Management Review,2017
3. The impact of information technologies on firm productivity: Empirical evidence from Spain;Technovation,2009
4. The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviors continuum;European Journal of Marketing,2017
Cited by 77 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The circular economy through the prism of machine learning and the YouTube video media platform;Journal of Environmental Management;2024-09
2. Eco-engagement: Tracing CSR communication's ripple effect on consumer hospitality loyalty;Journal of Retailing and Consumer Services;2024-07
3. Assessing Corporate Social Responsibility's Impact on Green Innovation Within the Spanish Wine Industry;Advances in Logistics, Operations, and Management Science;2024-06-28
4. Exploring stakeholder engagement network behavior: Strategic and managerial implications for corporate social responsibility;Business Ethics, the Environment & Responsibility;2024-06-07
5. Banking with purpose: the impact of CSR-S on customer behavior during the COVID-19;European Journal of Management and Business Economics;2024-05-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3