Affiliation:
1. University of Alicante, Spain
Abstract
This research delves into the influence of corporate social responsibility (CSR) initiatives on green innovation performance (GIP) within the Spanish wine sector. Utilizing a quantitative method, specifically structural equation modelling (SEM), the study analyses data from 202 wineries in Spain, gathered between September 2021 and January 2022. Findings reveal a strong, positive link between CSR efforts and improved GIP, highlighting the intermediary roles of green intellectual capital (GIC) and knowledge management (KM) in this relationship. These factors are shown to be crucial in shaping the environmental strategies of the wineries. This investigation enriches the scholarly landscape by offering new insights into how CSR contributes to green innovation in the Spanish wine industry and by revealing the mediating influence of GIC and KM on this process. Through this model, the study advances academic discussions and enhances understanding in this specific area of research.