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Generational Differences in Omnichannel Experience: Rising New Segment: Gen Z

  • Published:2020-11-26 Issue: Volume: Page:117-132
  • ISSN:
  • Container-title:Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
  • language:
  • Short-container-title:

Author:

Baykal Bilge

Publisher

Emerald Publishing Limited

Reference31 articles.

1. Omnichannel-based promotions’ effects on purchase behavior and brand image;Journal of Retailing and Consumer Services,2017

2. Competing in the age of omnichannel retailing;MIT Sloan Management Review,2013

3. Gender differs: Assessing a model of online purchase intentions in e-tail service;International Journal of Service Industry Management,2005

4. Zarządzanie cenami oraz działaniami promocyjnymi z punktu widzenia spójności międzykanałowej strategii sprzedaży;Marketer +,2015

5. Gen Z report based on the Criteo shopper story;Criteo,2018

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1. The Role of Generative AI in Shaping Millennials and Gen Z’s Orientation Toward Luxury Products;Journal of Marketing Development and Competitiveness;2024-06-10

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3. The Use of Digital Channels in Omni-Channel Retail—An Empirical Study;Journal of Theoretical and Applied Electronic Commerce Research;2024-04-04

4. Dynamics of User Behavior and Business Sustainability of Cellular SIM Card Services in Indonesia: Among the Determinants of Satisfaction and Switching Intentions;Studies in Systems, Decision and Control;2024

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