An ISM approach for the barrier analysis in implementing sustainable practices

Abstract

Purpose The purpose of this paper is to identify and model critical barriers to sustainable practices implementation in Indian oil and gas sectors by the interpretive structural modeling (ISM) approach. Design/methodology/approach In this paper, through exhaustive literature survey and experts opinions, 14 critical barriers were identified, and the ISM tool, which is a multi-criteria decision-making approach, was used to establish interrelationship among the identified barriers and to determine the key barriers having high driving power. Findings After analyzing, it was found that six barriers, namely, market competition and uncertainty (B7), shortage of resources (B8), governmental rules and regulations (B1), knowledge and training (B2), financial implications (B3), and management commitment and leadership (B5) were found to have high influencing power. These barriers need the maximum attention and organizations need to overcome these hindrances for the effective implementation of sustainable practices. From the driving and dependence power diagram, two barriers, namely, management commitment and leadership (B5) and knowledge and training (B2) were found to have the highest driving power and two barriers, namely, lack of green initiatives (B9) and lack of corporate social responsibility (B14) were found to have highest dependence power. Research limitations/implications The presently developed model is based on the experts’ opinions, which may be biased, influencing the final output of the structural model. The research implications of the developed model are to help managers of the organization in understanding significance of the barriers, to prioritize or eliminate the same for the practical implementation of sustainability. Originality/value This is for the first time an attempt has been made to apply the ISM methodology to explore the interdependencies among the critical barriers for Indian oil and gas industries. This paper will guide the managers at various levels of an organization for effective implementation of the sustainable practices.