A Study on Clothing Descriptors for Women: Effects of Season, Income Per Month (IPM) and Item-total (IT)

Abstract

In this study, the use of various clothing descriptors have been used to provide some insights into clothing perception for 88 female students. The use of clothing descriptors to categorize different aspects of clothing is a vital component of clothing selection, given the assumption that explicit use of clothing descriptors may reveal implicit clothing categories. Season, income per month, and total clothing descriptors used were shown to differentially affect the use of various clothing descriptors such as brand, colour, quality, quantity, and size. The results of this study have provided partial evidence for the effect of IT on the use of clothing descriptors, perceived clothing functionality, and effects of financial constraints on brand perception. Moreover, clothing descriptors seem to be useful in illuminating underyling schemas and processes for clothing selection. Implications for future research are discussed in terms of clothing selection and purchase.