The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/23/4/304/5144150/23-4-304.pdf
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