Twitter library account: highlights for the users and librarians

Abstract

Purpose The purpose of this paper is to explore the scholarly literature relating to the usage of Twitter in library settings. Various uses of Twitter and strategies used to promote effective utilisation of Twitter in the library are given. The library uses Twitter accounts to support various information services, interact with users and for collecting feedback from users for the services given. Design/methodology/approach The Google Scholar database was consulted to extract the desired data published in the five years (2015–2019). Then, the content analysis method was used to analyse the retrieved literature. Findings The findings revealed that Twitter is used by both the library and its users. The library uses Twitter accounts to support various information services, interact with users and for collecting feedback from users for the services given. Furthermore, the findings revealed different ways that can be implemented to improve the effective utilisation of Twitter in the library. Research limitations/implications The main limitation of this study is that the findings of the research are based on the data collected from Google Scholar in the five years only. Originality/value This study tries to explore how Twitter is used in the library settings and the strategies that when implemented can help to ensure that libraries reap the best from Twitter.