Libraries atwitter: trends in academic library tweeting-Reference-Cited by-同舟云学术

Libraries atwitter: trends in academic library tweeting

Published:2012-05-11 Issue:2 Volume:40 Page:199-213
ISSN:0090-7324
Container-title:Reference Services Review
language:en
Short-container-title:

Author:

Del Bosque Darcy,Leif Sam A.,Skarl Susie

Abstract

PurposeThis paper aims to present an overview of how libraries are using Twitter in an academic setting.Design/methodology/approachThis study analyzed the current state of 296 Twitter accounts from a random sample of academic libraries. A total of 19 different criteria were explored, with an emphasis on the following three categories: layout and design, content and number of tweets, and account followers.FindingsOnly 34 per cent of libraries in the study had a Twitter account and characteristics varied widely among libraries, however it is evident that it is possible to successfully communicate with patrons via Twitter.Research limitations/implicationsA primary limitation for this study is the frequency with which Twitter can change.Practical implicationsThis paper provides a snapshot of how libraries are currently using Twitter, which can be of assistance to libraries seeking to implement a Twitter presence.Originality/valueThe paper presents an overview of trends in academic library Twitter accounts, which could be useful to librarians who are considering launching a Twitter account for their library.

Publisher

Emerald

Subject

Library and Information Sciences

Reference25 articles.

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3. Bell, S. (2009), “Is Twitter a must for academic libraries?”, Library Journal, Vol. 21, May, available at: www.libraryjournal.com/article/CA6659755.html (accessed 10 February 2012).

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