Is Twitter an Unexploited Potential in Indian Academic Libraries?

Abstract

Social media have revolutionized today's globalized world including all spheres of modern human being. Among many social networking sites (SNSs), Twitter is one of the most popular. Librarians all over the globe are increasingly using Twitter in their daily routine activities as well as promotion of their systems and services. This study is an attempt to map the Indian libraries' Twitter activity, taking academic libraries as case study. Selected Indian academic library tweets have collected form the Twitter using R programming language. The study further compares few develop countries' academic library tweets. The study observed that Indian academic libraries are very limited activities in Twitter. The sentiment analysis shows that library Tweets are more positive. The study recommends more Twitter activity for Indian academic libraries to attract their users. With the more Twitter activities, library's image will be more friendly and acceptable to the young users particularly the college and university students.