Author:
Jayawardena Chandana (Chandi),Horsfield Andrew,Gellatly Joanne,Willie Paul,Sovani Altaf
Subject
Management, Monitoring, Policy and Law,Tourism, Leisure and Hospitality Management,Development
Reference27 articles.
1. The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling
2. Boscor, T. (2011), “Customer‐oriented marketing – a strategy that guarantees success: Starbucks and McDonald's”,Bulletin of the Transilvania University of Braşov, Vol. 4 No. 53, pp. 51‐8.
3. Caira, R. (2012), “What will it take?”,Hotelier Magazine, September, p. 2.
4. Making hotel brands work in a competitive environment
5. The Importance of Information Asymmetry in Customers’ Booking Decisions
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献