Marketing Canadian hotels in the future

Author:

Jayawardena Chandana (Chandi),Horsfield Andrew,Gellatly Joanne,Willie Paul,Sovani Altaf

Publisher

Emerald

Subject

Management, Monitoring, Policy and Law,Tourism, Leisure and Hospitality Management,Development

Reference27 articles.

1. The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling

2. Boscor, T. (2011), “Customer‐oriented marketing – a strategy that guarantees success: Starbucks and McDonald's”,Bulletin of the Transilvania University of Braşov, Vol. 4 No. 53, pp. 51‐8.

3. Caira, R. (2012), “What will it take?”,Hotelier Magazine, September, p. 2.

4. Making hotel brands work in a competitive environment

5. The Importance of Information Asymmetry in Customers’ Booking Decisions

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Factors Affecting Human Capital and Innovative Entrepreneurial Capabilities of Tour Operators: Evidence from Andaman Coast, Thailand;The Journal of Asian Finance, Economics and Business;2020-10-31

2. A multidimensional model of marketing culture and performance;International Journal of Contemporary Hospitality Management;2015-10-12

3. The Canadian hotel industry: innovative solutions to secure the industry's future;Worldwide Hospitality and Tourism Themes;2013-04-05

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