Perceptions of countries based on personality traits: a study in China
Author:
Publisher
Emerald
Reference29 articles.
1. Dimensions of Brand Personality
2. Perceptions of countries as producers of consumer goods
3. Measuring Images of Developing Countries: A Scale Development Study
4. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
5. Regional market segments of China: opportunities and barriers in a big emerging market
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1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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