Commercializing artistic authenticity via collaborative design
Author:
Publisher
Emerald
Reference21 articles.
1. Crafting Brand Authenticity: The Case of Luxury Wines*
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Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Effect of Brand Identity Extension through Inter-Industry Collaboration : The Case of a Fashion Brand and a Long-Lived Domestic Brand;International Journal of Costume and Fashion;2023-06-30
2. A Qualitative Study of Advertising Art: Awareness and Adoption of Art in Advertisements within a Jordanian Context;Journal of Promotion Management;2020-11-01
3. Does consumer customization strategy always benefit the platform firm’s profit?;Asia Pacific Journal of Marketing and Logistics;2019-05-31
4. Consumer-Perceived Symbolic Meaning of Fashion Design and Art Collaboration (FDAC);The Design Journal;2014-03
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